HR Drive - Damage control: Recruiting talent when your brand has been tarnished

Sometimes, a brand reputation gets banged up because someone is impersonating the company, according to Asaf Cidon, vice president of content security services at Barracuda Networks. The firm, which provides software and systems that help crack down on fraud, knows all too well the danger that companies face. The latest threat comes from spear phishing, a sophisticated method that hackers use to infiltrate company information and damage their reputations, Cidon told HR Dive.